Category Archives: elastic waists

They’re my blue jeans, and I’ll wear them if I want to

What?  I’m supposed to give up wearing jeans because I’m over 52?

A few years ago, I came across a preposterous study conducted by CollectPlus, a UK parcel-delivery service, which asked 2,000 Brits this question:  When should people stop wearing jeans?  Answer:  Age 53.

This answer struck me as absurd.  Even the marketing director at CollectPlus was baffled by the results.  She told the Daily Mail, “Denim is such a universal material and, with so many different styles available, it’s a timeless look that people of all ages can pull off.”

The newspaper didn’t disclose relevant details like the age of the survey’s participants.  Who were these people?  How old were they?  Where did they live?  To make any sense out of this study, we needed details like these. 

What did the participants reveal?  Almost a quarter of them admitted they hadn’t yet found their perfect pair, another 29 percent had given up the quest for that perfect pair, and six percent admitted that they’ve been reduced to tears in the search for it.

Once they found their ideal jeans, however, they’ve held on to them, and 33 percent said they’d wear them practically anywhere, including the theater or a dinner party.

Do these devoted jeans-wearers really expect to give up their beloved jeans when they turn 53?  I doubt it.

Although my own go-to pants are skinny black pants with roomy pockets, my wardrobe also includes some skinny jeans.  I have happy memories of sporting a pair when I visited Yosemite National Park, where they were clearly the best choice.  They protected me from insect bites, spilled food and drink, and potentially hazardous falls onto jagged rocks and other obstacles.  When I hiked alongside spectacular Yosemite Falls, its watery mist hit my clothes, but my jeans’ cotton fabric dried quickly in the mountain air.  And I had pockets galore in which to stash any small items I needed en route. 

In short, they were perfect.  Why would I ever want to abandon them?

I wouldn’t.  But recent events have compelled me to question whether blue jeans are still the great choice they used to be.

The arrival of the pandemic has changed many jeans-wearers’ thinking, especially whether to purchase new ones.  Just look at the statistics.  In July 2020, The Washington Post reported that the pandemic was taking “a real toll” on jeans sales.  Levi’s had posted a 62 percent drop in second-quarter revenue and announced plans to cut 15 percent of its corporate workforce.  Why?  Because people were choosing comfort over the trendy jeans they formerly favored.

Things started to shift back as the pandemic began to loosen its grip.  But reports of sales haven’t been consistent.  Fox Business reported in April 2021 that demand for denim was back. It noted that sales of “the old reliable clothing staple” were on the rise, with consumers buying relaxed-fitting styles rather than the tight-fitting favorites of the past. It added that Levi’s was projecting a potential increase of about 25 percent for the first half of 2021, rebounding from a 13 percent decline.

One month later, in May 2021, a publication called Modern Retail also noted that denim brands like Levi’s were gearing up for the return of sales.  According to this source, skinny jeans continued to claim the largest market share at 34 percent of all jeans sales.  But The Washington Post reported in July 2021 that denim sales were still falling and people were still turning to “less structured” clothing for both work and recreation.  

Two other sources, CNBC and Stylecaster, have issued their own reports. According to CNBC on July 9, Levi’s second-quarter earnings crushed estimates, raising its 2021 forecast.  Stylecaster on July 19 determined that skinny jeans were out, but new/old styles like baggy jeans, low-rise jeans, flares, and even patterned jeans, were in.

Conclusion?  The jeans-scene is pretty foggy.  Trends aren’t completely clear.  Just as the pandemic has surged in some areas and declined in others, the jeans-scene is having its own ups and downs.  Some jeans-wearers will probably return to denim, with possible changes in the styles they choose, while others may abandon buying any new jeans, even though they hold on to the ones they already own.

Here in San Francisco, we treasure the legacy of blue jeans, thanks to Levi Strauss and the jeans empire he and his partner created in 1871.  The Levis Strauss Company is still a big presence in the city, and Levi’s descendants are among the Bay Area’s most prominent philanthropists and civic leaders.  The Levi’s company notably maintains a vast collection of historic jeans in its San Francisco archives.

Right now, San Francisco’s Contemporary Jewish Museum is sponsoring an exhibit focused on Levi Strauss and his legacy.  Its website notes that in 1873, “at the end of the California Gold Rush, Levi Strauss & Co., named for a Bavarian Jewish dry goods merchant in San Francisco, obtained a U.S. patent with tailor Jacob Davis on the process of putting metal rivets in men’s denim work pants to increase their durability.  It was the birth of the blue jean.” 

The CJM calls ‘Levi Strauss: A History of American Style,’ “an original exhibition showcasing the life of Levi Strauss, the invention of the blue jean, and their iconic place in the history of American style.”  The exhibit includes over 250 items from Levi’s archives as well as items worn by notables like Albert Einstein.  It celebrates how “the democratic blue jean became a cultural staple and a blank canvas for the rising international youth culture.”

“Youth” is the key word here.  Young people will almost certainly stay loyal to jeans.  Let’s remember that jeans are gender-neutral, racially and ethnically neutral, and still central to the wardrobe of young people, including those in Generation Z.  

Regardless of their age, I predict that jeans-devotees will keep wearing jeans. The result?  Despite the appeal of loose-fitting pants, jeans will probably maintain their place in the world’s collective wardrobe. 

Will I give up my skinny jeans?  Nope.  And I don’t think many other over-50s will abandon theirs.  Together, we’ll defiantly sing (with apologies to Lesley Gore):  “They’re my blue jeans, and I’ll wear them if I want to!” 

{This post previously appeared in a different version on Susan Just Writes. It has been revised for July 2021.]

Two Words

Do you remember this scene in the 1967 film “The Graduate”?

New college graduate Benjamin encounters a friend of his father’s at a party.  The friend pulls him aside and says, “I just want to say one word to you. Just one word.  Plastics.”

That advice may have helped college grads in ‘67, but the world we face today is very different.

In light of the raging global pandemic, and the stress it’s placed on all of us, I now have two words for you.  Elastic waists.

Many of us have recently begun wearing clothes with elastic waists.

On June 26, The Wall Street Journal noted:  “The Covid 15 Have Made Our Clothes Too Tight.”  Reporter Suzanne Kapner clearly outlined the problem.  “People spent the spring sheltering at home in sweatpants, perfecting banana-bread recipes and indulging in pandemic-induced stress-eating.”  And while most of us have escaped Covid-19, we haven’t escaped the “Covid 15”—the weight-gain pushing Americans into “roomier wardrobes.”

Hence the widespread adoption of elastic waists.

Many shoppers have jumped on the scale, been horrified, and concluded that they needed to buy new clothes to fit their new shapes.  One woman, unable to zip up her pants, got on her scale.  “Holy moly,” she told Kapner, “I gained 11 pounds in three weeks.”

Kapner cited more evidence:  First, Google-searches for “elastic waist” have spiked. Further, body-measuring apps have reported a jump in people choosing looser fits to accommodate their new profiles.  As the CEO of one such app observed, people are “sizing up” because they’ve gained weight.  Less active and more confined, they’re “eating more, either out of stress or boredom.”

In light of this phenomenon, some retailers are increasing orders of clothes in bigger sizes.  They’re also painfully aware of something else:  the rise in returns because of size-changes.  Returns have probably doubled in the past three months, according to a software company that processes returns for over 200 brands. And when customers order a clothing item (in their former size), and it needs to be exchanged for a larger size, those retailers who offer free shipping and free returns find that all of these additional returns are eating into their profits.

This move into larger sizes and elastic waists doesn’t surprise me.  I long ago adopted wearing pants with elastic waists.  Not all of my pants, to be sure.  But many of them.

It probably started when I was pregnant with my first child.  As my abdominal area began to expand, I searched my closet and came across some skirts and pants with elastic waistbands.  I discovered that I could wear these throughout my pregnancy, adding extra elastic as needed.  I bought some maternity clothes as well, but the pants with those stretchy elastic waistbands allowed me to avoid buying a lot of new items.

Over the years, I’ve continued to wear elastic-waist pants, enjoying the comfort they afford.  (Yes, I also wear pants and jeans with stitched-down waistbands that fit me.)

I can understand why there’s a new emphasis on buying elastic waists in lieu of bigger sizes.  A bigger size might be OK for right now, but you probably hope to return to your former size sometime.  Elastic waists are exactly what they claim to be:  elastic.  That means they can expand, but they can also contract.

Both women and men can benefit from wearing elastic waists, at least until they’ve shed the additional pounds they’ve recently acquired.

Many women have traditionally turned to elastic waists because they don’t have the typical “hourglass” shape women are expected to sport.  They have what’s been called an “apple” shape, with a somewhat larger waist measurement than most women have.  In the past, they might have purchased clothes with a tight waistband and then had a tailor make the waistband bigger.

But right now, tailoring clothes is almost impossible. Who’s leaving the safety of home simply to find a tailor to alter a waistband?  The pandemic has put such tailoring out of reach for most of us.  And if an elastic waist makes it unnecessary, it’s saving you the trouble and expense of seeking out a tailor.

Men with expanding waists have also benefited from elastic waists.  The popularity of sweatpants and other casual wear with elastic waists for men are proof of that.

I recognize the role stress is playing in our lives right now, and it’s pretty obvious that we can attribute some weight-gain to the increased level of stress.  So, to avoid buying more and more elastic waists and/or bigger sizes, we need to reduce stress as much as we can.

The advice we’ve all heard for a long time still holds, and it probably applies now more than ever.  At the risk of sounding preachy, I’m adding a few new tips to the tried-and-true list.  (Feel free to skip it if you think you’ve heard it all before.)

  • Be more physically active. Please remember:  You don’t need to go to a gym or even do vigorous workouts at home.  Simply taking a fairly fast-paced stroll in your neighborhood is good enough.
  • Avoid fixating on TV news, especially the bad stuff.
  • Watch distracting TV programing instead (this includes reliably funny films like “Some Like It Hot” and “What’s Up, Doc?” if you can find them).
  • Play music that makes you happy.
  • Connect with friends and family by phone, email, or text (or by writing actual letters).
  • Give meditation a try, just in case it may help you.
  • Try to follow a diet focused on fresh fruit, veggies, high-fiber carbs, and lean protein.
  • Curl up with a good book. (Forgive me for plugging my three novels,* but each one is a fast read and can take you to a different time and place, a definitely helpful distraction.)

Although I admit that I’m still wearing the elastic waists I already own, I’ve so far been able to avoid the “Covid 15” that might require buying new ones.  What’s helped me?

First, briskly walking in my neighborhood for 30 minutes every day.  Second, resisting the lure of chocolate as much I can.  Instead, I’ve been relying on heaps of fruits, veggies, popcorn, pretzels, and sugarless gum.  (My chief indulgences are peanut butter and fig bars.)  It’s as simple as that.

Maybe you can avoid it, too.  Good luck!

 

*A Quicker Blood, Jealous Mistress, and Red Diana are all available as paperbacks and e-books on Amazon.com.