Tag Archives: women’s fashion

But Is It Reunion-Worthy?

“Belt-tightening” is the word on everyone’s lips these days.  We’ve all become uber-cautious purchasers of everything from laundry detergent to pancake syrup.

This new ethos fits in perfectly with my lifelong approach to shopping.  I’ve never been a big spender. Au contraire. My chief indulgence has always been to hunt for earth-shattering bargains.

But now I have another reason to watch my pennies when I consider buying something new. With a class reunion looming, the prospect of seeing my former classmates has led me to rethink how I shop for clothes.

After scrutinizing a closetful of things I wouldn’t dream of wearing to my reunion, I’m launching a whole new wardrobe strategy.

The new standard for my purchases? Are they reunion-worthy?

I’m a bargain-hunter from way back, and one of my favorite pursuits has always been scouring the reduced racks at stores ranging from Loehmann’s and Macy’s to Nordstrom and my neighborhood boutiques.  Not to mention bopping into stores like T.J. Maxx and Marshalls now and then.  The result?  Although some of my choices have served me well, my closet is crammed with bargains that I never wear.

OK, I’ll admit that some of them don’t fit.  They were impulse purchases during those giddy moments when I actually thought I was going to wear a size 4 again.

But even those that fit me perfectly well often hang there along with the others.  Yes, they looked good in the dressing room.  Was it the soft lighting that sucked me in?  Or was it the “skinny mirrors”?  (Remember how Elaine on “Seinfeld” accused Barney’s of having skinny mirrors?)

I happily toted my bargains home.  But by the time I appraised them in my bedroom mirror and realized that they didn’t look so great on me after all, the deadline for returning them had too often expired.  I was permanently and unalterably stuck with them.

Fast forward to now.  Before I hand over my cash for another purchase, I’m going to ask myself:  “Is it reunion-worthy?”

We all understand what that means.  We want to look absolutely smashing at a class reunion.  Everything we wear has to be fabulous.  Now translate that to your everyday wardrobe.

Here’s how the new approach will work.  Remember those classmates who were slim and sleek when you were kind of puffy?  Thanks to your fitness regime and a healthier diet, you’ve pared down your poundage and tightened up your tummy.  If you were going to a class reunion, you’d want everyone to know it, wouldn’t you?  So view every dress with that in mind.  Ask yourself, “Do I look as slender in this dress as I really am?”  If not, don’t buy it!  It’s not reunion-worthy.

Or suppose that you’ve slowly, painfully, come to realize that you look awful in pale pink and that navy blue suits you much better.  You wouldn’t buy a pale pink pantsuit to wear to your reunion, would you?  So…don’t buy it for any other occasion, no matter how gigantic a bargain it may be.

I’m frequently tempted to buy jackets in bold bright patterns with large colorful designs.  But after I bought one the other day, I took another look at it in my bedroom mirror.  It overpowered my petite size and shape.  Would I wear it to my reunion?  Not on your life!  Back to the store it went.

Thanks to my awakening, we can all begin to view everything we buy through this new lens.   So what if an outfit’s been reduced from $200 to a rock-bottom 39 bucks.  Don’t buy it unless it’s reunion-worthy.  That designer dress may be terribly chic, but let’s face it:  it’s styled for someone with a totally different shape.  Forget it.  It’s not reunion-worthy.

As you hunt for clothes in your favorite stores, keep thinking this way, and spend your hard-earned dollars on only those duds that make you look terrific.  You’ll save money, and your closets will no longer be clogged with unwearable clothes.

Happy shopping!  You can thank me (and my class reunion) for a splendid result.

[A version of this commentary previously appeared as an op-ed in the San Francisco Chronicle.]

The Lip-Kick Effect

Despite what some pundits may say, much of our economy is still mired in a recession.  Efforts to budge the numbers upward have had some success, with thousands more private jobs created in recent months.

But many Americans still feel stuck in neutral or worse.  How do we cope?

Researchers at several universities recently concluded that the more insecure the economy, the more women spend on beauty products, especially lipstick.  They’ve dubbed this phenomenon the “lipstick effect.”

I prefer to call it the “lip-kick effect.”  When one of my daughters was quite small, she pronounced “lipstick” as “lip-kick,” and her mispronunciation became family legend.  It now strikes me as an even better moniker for the “lipstick effect.”

Five separate studies confirmed this hypothesis.  They found that during recessions over the past 20 years, women have reallocated their spending from other items to beauty products.

Why do women confronted with economic hardship seek out new beauty products?  The researchers came up with a host of reasons.  Most significant is a rational desire to attract men, especially men with money.

Another reason?  It’s simple:  Lipstick can boost a woman’s morale.

I cheerfully admit that I’m a (credit) card-carrying member of this particular group.  Like most women, I get a kick out of lipstick.  And while uncertainty reigns, we women get our kicks where we can.

A brand-new lipstick can be a mood-changer.  How many times have we witnessed women in the movies or on TV applying lipstick in front of a mirror, then smiling at their reflection?  That scene rings true.  Lipstick can make women feel better.  And lipstick is a pretty cheap thrill.

Leonard Lauder, chairman of the Estée Lauder Companies, reportedly announced that lipstick sales went way up after 9/11.  I’m not surprised.  Estée Lauder lipsticks, at 18 or 20 bucks each, are a bargain compared to a $300 pair of shoes or a $900 designer handbag.

But some lip-kicks are even cheaper.  When women need a quick pick-me-up, we can saunter down to our neighborhood drugstore and head for the cosmetics section.  The dizzying array of available lipsticks can put a smile on almost any woman’s face.  There’s the usual overabundance:  lipstick, lip gloss, lip stain, lip liners, all in countless colors and textures that are constantly changing.

For $8 or $10, we can choose from scores of glittering options.  Many purport to last longer than ever before.  And now there are the plumpers, lipsticks that claim to have the improbable ability to puff up one’s lips.  In the past, puffy lips were sometimes viewed as less than glamorous, but fashions change, and today it’s chic to have plump lips, leading some pouty stars of movies and TV to obtain them via collagen injections. (Ouch!)  A plumper-lipstick sounds like a much better idea.

Women feel even more triumphant when they enter the drugstore armed with its weekly ad, featuring a sale price on a new lipstick.  Two-for-the-price-of-one sales have disappeared, but most of us will settle for buy-one-get-one-50%-off, especially if a manufacturer coupon deducts another dollar or two off the price.  Sometimes these smart-shopper techniques enable us to walk out of the drugstore with two lipsticks for $4 or $5 each.

Aside from sugary candy bars or high-fat French fries, where can you buy another indulgence for so little?

Sure, like most Americans, I’m concerned about our fragile economy, the war in Afghanistan, turmoil in the Mideast, and all of the other pressing issues of our time.  But drugstore cosmetics clearly provide a happy (albeit temporary) distraction.

There’s a popular saying:  “Slap on a little lipstick…you’ll be fine.”  Women like me heartily agree.  I’m smiling just thinking about the one I’ll buy tomorrow.

High Heels Are Killers

by Susan Alexander

I’ve long maintained that high heels are killers.  I never used that term literally, of course.  I merely viewed high-heeled shoes as distinctly uncomfortable and an outrageous concession to the dictates of fashion that can lead to both pain and permanent damage to a woman’s body.

Now, however, high heels have proved to be actual killers.  The Associated Press recently reported that two women were killed in Riverside, California, when a train shoved their car into them as they struggled in high heels to get away.  The car got stuck on the train tracks when the driver tried to make a U-turn.  The women emerged from the Honda and attempted to flee as a train approached.  A police spokesman later said, “It appears they were in high heels and [had] a hard time getting away quickly” as they tried to run on the gravel surrounding the train tracks.  The women were 18 and 23 years old.

Like those two women, I was sucked into wearing high heels when I was a teenager.  It was de rigueur for girls at my high school to seek out the trendy shoe stores on State Street in downtown Chicago and purchase whatever high-heeled offerings our wallets could afford.  On my first visit to such a store, I was entranced by the three-inch-heeled numbers that pushed my toes into a too-narrow space and revealed them in what I thought was a highly provocative position.  If feet can have cleavage, those shoes gave mine cleavage.

Never mind that my feet were incased in a vise-like grip.  Never mind that I walked unsteadily on the stilts beneath my soles.  And never mind that my whole body was pitched forward in an ungainly manner as I propelled myself down the store’s aisle toward the mirror on the wall.  I liked the way my legs looked in those shoes, and I had just enough baby-sitting money to pay for them.  Now I could stride pridefully to the next Sweet Sixteen luncheon on my calendar, wearing footwear just like all the other girls’.

That luncheon revealed what an unwise purchase I had made.  I was stranded in a distant location with no ride home in the offing, and I began walking to the nearest bus stop.  After a few steps, it was clear that my shoes were killers.  I could barely put one foot in front of the other, and the pain became so great that I ultimately removed my shoes and walked in stocking feet the rest of the way.

After that painful lesson, I abandoned my high-heeled shoes and resorted to wearing more “sensible” lower heels.   Sure, I couldn’t flaunt my shapely legs quite as effectively in lower heels, but I managed to secure male attention nevertheless.  Instead of conforming to the modern-day equivalent of Chinese foot-binding, I successfully fended off the back pain, bunions, and corns that my fashion-victim sisters have suffered in spades.

In recent years, I’ve noticed the trend toward even higher heels, and I grieve for the young women who buy into the mindset that they must follow the dictates of fashion and the need to look “sexy.”  All around me, I see women wearing  stilettos that force them into the ungainly walk I briefly sported so long ago.  TV and movies have surely fostered this trend (witness “Sex and the City”).

When I recently sat on the stage of Zellerbach Hall at the Berkeley commencement for mathematics students, I was astonished that most of the women hobbled across the stage to receive their diplomas in three- and four-inch-high sandals.  I was terrified that these super-smart math students would trip and fall before they could grasp the document their mighty brain-power had achieved.  (Fortunately, none of them did, but I could imagine the pain that accompanied the joy of receiving their degrees.)

The deaths in Riverside demonstrate an even more dramatic problem.  When women need to flee a dangerous situation, high heels surely handicap their ability to escape.  How many other needless deaths have resulted from hobbled feet?

When we celebrate the Fourth of July, I urge the women of America to proclaim their independence from high-heeled shoes.  If you’re currently wearing painful footwear, bravely toss those shoes and shod yourself in comfy ones.  Your wretched appendages, yearning to be free, will be forever grateful.

[A version of this commentary previously appeared as an op-ed in the San Francisco Chronicle.]